We live in a digital era amid a confluence of various technology trends including mobility, data analytics, IoT, and cloud computing. It transforms various sectors including healthcare, manufacturing, and retail. Talking about the digital transformation in healthcare & pharma sectors, digital transformation solutions can bring automation and innovation to improve services and enhance the overall experience through increased efficiency.
Amid this pandemic age and beyond, both the pharma and healthcare sectors need new business models for effective utilization of available assets. In both these thriving sectors, digital transformation solutions can assist organizations to meet these objectives effectively. Let’s take an example of the healthcare sector. Digital transformation in healthcare empowers patients to play a more active role in their own care.
Similarly, new drug invention and other enhancements in production strategy are possible by introducing digital transformation in pharma industry.
Let’s go through the six ways digital transformation brings changes in the pharmaceutical and healthcare sectors.
Six Ways Digital Transformation Solutions Reshaping Pharma and Healthcare Sectors
1. More Transparency and Efficiency
Recent digital trends provide patients unparalleled access to information regarding the impact of a healthcare strategy or a pharmaceutical product on their overall well-being and routine. Healthcare solutions enable patients and their loved ones to discuss the plan and progress of treatment with healthcare professionals as and when necessary. Some advanced apps can track the impact of a specific therapeutic measure for patients. Altogether, digital transformation enables and empowers IoT in pharma industry to bring more transparency and enhance efficiency in providing better patient care services.
2. Increased Accessibility
Thanks to data visualization, more industry findings and real results are now accessible online. New pharmaceutical companies can make the most of digital transformation in communicating and sharing critical information to ensure success. For example, data visualization can enhance the way of communicating the patient’s data for improving medication and other healthcare services.
3. Enhanced Self-care
Though healthcare professionals do their best to fill the gap between patients and the pharma industry, digital transformation can play a significant role in increasing the patient’s engagement with their treatment plans. As per the survey by McKinsey, over 85% of the patients were ready to take personal responsibility for their health and understand how they can access online resources for healthcare.
As the sheer amount of information is available online, tech-savvy people are more comfortable with self-care. They can better evaluate the cost of pharmaceutical products or healthcare services to ensure their well-being.
4. Streamlined Processes
Futuristic technologies like AI and IoT in healthcare industry can fetch and analyze all the data to provide actionable insights for transforming strategic processes. Both pharmaceutical and healthcare companies can streamline various processes in R&D (Research and Development) & other departments with ease while making real-time decisions.
5. Virtual Care
This pandemic age has paved the way for streamlining virtual care in the pharma and healthcare sectors. From sales representatives of pharmaceutical companies to healthcare professionals, every one finds up-to-date and 24/7 virtual care very important for broader engagement with patient care across multiple touchpoints. McKinsey’s report has found that virtual care apps are already there that offer seamless and real lifelike experience to users.
Sensors and Health app solutions can offer unique patient care with customized features. Virtual care apps can provide personalized experience to users on a 24/7 basis while fulfilling their specific needs. This digital transformation can bring patient-centric changes in pharma and healthcare companies while ensuring their success.
6. Improved Drug Development
AI and ML technologies are based on data analytics. When it comes to the pharma industry, both these technologies can transform the drug development process by improving clinical trials. Drug manufacturers can get better insights into how drugs affect patients. Both these technologies can also reduce drug manufacturing time by providing accurate results.
Both pharmaceutical and healthcare sectors have many regulatory restrictions, but they can make significant progress with the help of digital transformation strategy. The concepts of telehealth and connected patients can be implemented through digital transformation. It is interesting to see how pharmaceutical and healthcare companies use digital transformation to offer a personalized experience to patients across multiple touchpoints.
Rejig Digital is committed to bringing digital transformation solutions in healthcare and pharma sectors. We build customized IoMT-based solutions for the thriving healthcare sector. If you want to bring automation and improve patient care services significantly using technological advancements. simply drop us a line at email@example.com. We will contact you soon with the most suitable strategy for your healthcare services or pharma business.